I’m a customer experience professional focused on designing impactful solutions through user-insights.
Helping businesses get closer to their customers is my ultimate passion. My background in both design and business allow me to be the connective tissue between customer value and business growth to ensure that brands thrive in the future.
Grounding: Empathy is our greatest tool
During the grounding phase of a project, we deep dive into customer research and analyze their behavior. For any project, it is crucial to understand the holistic journey that a customer goes through and to identify needs and pain points, which help us draft an actionable plan. We use tools like journey and empathy maps, interviews, research, and customer feedback to get closer to our customers and capture their input. We then take these insights into the ideation phase to design the right products, solutions, and processes.
Define & Validate: Validation = value
In the first part of this phase, we ideate and brainstorm around previously identified problems or opportunities. Once we have identified the solutions, we prioritize based on customer value and level of effort. Then during the second part of this phase, we validate our solutions through user-tests and validation prototypes. The insights gained from this phase help us pursue the right opportunities and improve upon the execution.
Design: Value-driven design
Once the ideas have been validated, it’s time to design the solution. This is personally my favorite step in the processes, where creativity, design, and innovation lead to ingenious products and solutions that will drive value for both people and brands. While we design new solutions, I’m also slightly obsessed with finding the most efficient ways of working. By creating processes that allow designers to quickly design and iterate, we’re able to validate our design with our end customers and keep user testing at the forefront of the design process.
Iterate: There’s no such thing as being finished
Design is never finished. The digital and physical world is always changing and we must be able to keep up with our customers to stay relevant. Iterative design is crucial in this landscape to continuously improve our solutions and meet our customer’s changing needs.
Customer Experience (CX)
- / Journey Mapping
- / Empathy Mapping
- / Validation and User Testing
- / Business Design
- / Service Design
User Experience Design (UX)
- / Information Architecture
- / Wireframes
- / User Flows
- / Prototypes & User Testing
- / Interaction Design
- / Design Systems
- / Accessibility
- / Process Optimization
/ Design Efficiency
- / Digital Branding